Client
Alienware

Role
Lead art direction
& lead interactive design

Agency
Make Me Pulse

Alienware
immersive experience

This digital experience immerses users in a futuristic universe. Guided by the AI "Astra," they solve puzzles and challenges to progress. A mini-map helps navigate between visited rooms. In the Main Hall, users discover and customize Alienware products. By interacting with a "Cube," they unlock rewards. A translation challenge with an Alienware keyboard earns arena points. Finally, assembling the final Power Glyph reveals a trailer. This immersive experience aims to attract gamers and boost e-commerce for Alienware.

Design system

Our UI Design System features futuristic elements inspired by gaming, creating an immersive and fantastical user experience. The color palette centers on black, white, and red, offering a bold, modern look. Typography is set in Peclet, a sleek, tech-savvy font. This design seamlessly blends technology and fantasy, making every interaction feel like part of an epic adventure.